AEO and AI: How Are Answer Engines Evolving?
Search engines are changing. Gone are the days when typing a query gave you ten blue links. Today? It’s all about answer engines!And at the heart of this transformation? Two key players: AEO (Answer Engine Optimization) and… drumroll please… artificial intelligence. 😎 But what’s the connection between AEO and AI? That’s what we’re diving into […]
Lead Generation: 7 digital levers to generate more prospects
1. Understanding lead generation in 2025 Lead generation has become one of the essential pillars of any successful B2B marketing strategy. In 2025, as digital competition intensifies, it’s no longer enough to be visible. You have to be strategic. Attract, qualify, and convert prospects. Digital technology today offers a multitude of levers to activate to […]
How AI Sneaks (Softly) into Our Daily Lives: Between Utility and Fun
Artificial Intelligence. A word that, just a few years ago, sounded like something from a science fiction movie. Today? It’s everywhere. And no, not just in the secret labs of Silicon Valley. AI is at our table, in our phones, our Spotify playlists… and even in our selfies! The practical side: AI, the invisible ninja […]
RGAA: Understanding and applying web accessibility standards
The General Accessibility Improvement Framework (RGAA) is a French standard that aims to ensure that digital services are accessible to all citizens, including those with disabilities. Making a website compliant with the RGAA ensures an optimal user experience for everyone, regardless of physical or cognitive limitations. Why is RGAA essential for your website? Digital accessibility […]
How AI is Transforming SEO in 2025
SEO in 2025 is a bit like a chess match with Google… except your opponent is an overpowered AI that learns faster than you do.If you want to stay ahead and optimize your organic traffic, it’s time to integrate artificial intelligence into your SEO strategy. Let’s take a look at how AI is reshaping the […]
What KPIs should you track for a successful digital strategy?
Ah, KPIs. Those three letters that thrill digital marketing enthusiasts… and give others a headache. Yet, when you truly want to manage an effective digital strategy, they’re simply essential. So you might as well learn to love them. In this article, we explain which indicators to follow, why they are essential and how not to […]
The Role of Structured Data in AEO
Today, people no longer just type keywords into Google. They ask questions out loud, expecting precise, instant, almost magical answers. That’s where Answer Engine Optimization (AEO) comes into play. And guess what? Structured data is the key to making your content shine in this new landscape. What Is AEO, and Why Is It Important? AEO […]
Google introduces groundbreaking AI features in its search engine
Recently, Google AI Announced Major Advancements in Its Search Engine, integrating more artificial intelligence to enhance the user experience. These updates include the introduction of an experimental “AI Mode” and the expansion of “AI Overviews” to a broader audience. AI Mode: A New Way to Search Currently in testing, the experimental “AI Mode” offers a […]
AEO and Voice Search: Why and How to Prepare for It?
Do You Talk to Your Voice Assistant Often? Me Too. But Have You Ever Wondered How the Results Are Displayed (or Rather, Spoken)? That’s where AEO (Answer Engine Optimization) comes in. If you’re not optimizing for it, you might end up being silent in this revolution. Let’s dive in! 🚀 What Are […]
How to Optimize Your Site for AEO?
You’ve worked on your SEO, but Google still ignores you? Maybe it’s time to think AEO (Answer Engine Optimization) instead of traditional SEO! The goal: make sure your site directly answers users’ questions. Let’s break it all down together! 🚀 1. What Exactly Is AEO? Answer Engine Optimization (AEO) is all about optimizing for […]