RGAA: Understanding and applying web accessibility standards
The General Accessibility Improvement Framework (RGAA) is a French standard that aims to ensure that digital services are accessible to all citizens, including those with disabilities. Making a website compliant with the RGAA ensures an optimal user experience for everyone, regardless of physical or cognitive limitations. Why is RGAA essential for your website? Digital accessibility […]
How AI is Transforming SEO in 2025
SEO in 2025 is a bit like a chess match with Google… except your opponent is an overpowered AI that learns faster than you do.If you want to stay ahead and optimize your organic traffic, it’s time to integrate artificial intelligence into your SEO strategy. Let’s take a look at how AI is reshaping the […]
What KPIs should you track for a successful digital strategy?
Ah, KPIs. Those three letters that thrill digital marketing enthusiasts… and give others a headache. Yet, when you truly want to manage an effective digital strategy, they’re simply essential. So you might as well learn to love them. In this article, we explain which indicators to follow, why they are essential and how not to […]
The Role of Structured Data in AEO
Today, people no longer just type keywords into Google. They ask questions out loud, expecting precise, instant, almost magical answers. That’s where Answer Engine Optimization (AEO) comes into play. And guess what? Structured data is the key to making your content shine in this new landscape. What Is AEO, and Why Is It Important? AEO […]
Google introduces groundbreaking AI features in its search engine
Recently, Google AI Announced Major Advancements in Its Search Engine, integrating more artificial intelligence to enhance the user experience. These updates include the introduction of an experimental “AI Mode” and the expansion of “AI Overviews” to a broader audience. AI Mode: A New Way to Search Currently in testing, the experimental “AI Mode” offers a […]
AEO and Voice Search: Why and How to Prepare for It?
Do You Talk to Your Voice Assistant Often? Me Too. But Have You Ever Wondered How the Results Are Displayed (or Rather, Spoken)? That’s where AEO (Answer Engine Optimization) comes in. If you’re not optimizing for it, you might end up being silent in this revolution. Let’s dive in! 🚀 What Are […]
How to Optimize Your Site for AEO?
You’ve worked on your SEO, but Google still ignores you? Maybe it’s time to think AEO (Answer Engine Optimization) instead of traditional SEO! The goal: make sure your site directly answers users’ questions. Let’s break it all down together! 🚀 1. What Exactly Is AEO? Answer Engine Optimization (AEO) is all about optimizing for […]
Generative AI: Transforming Content Creation in 2025
Generative AI is revolutionizing the way businesses produce content. By 2025, the technology has become a must-have for digital marketers, offering innovative solutions to generate text, images, and videos in an automated way. This article explores the applications of generative AI in content creation, presents key statistics illustrating its impact, and offers key tools that […]
What is AEO and how does it work?
What is AEO and how does it work? Answer Engine Optimization (AEO) is an advanced approach to SEO. It optimizes a website’s content so that it can be directly used by answer engines like Google Assistant, Siri, or Alexa. It’s like preparing your site to be the top student in the class. It will […]
The FreewayTeam: 50 Digital Experts to Master the Digital Landscape in 2025
In a world where digital transformation accelerates at breakneck speed, mastering digital tools is no longer optional—it’s essential. Enter FreewayTeam, a company backed by an elite team of 50 digital experts who are dedicated to helping businesses navigate and thrive in the digital era. Why Mastering Digital is Crucial in 2025? As we look ahead […]