The 2025 European Accessibility Law: Who’s Affected?
Digital accessibility is no longer a niche issue. Starting in June 2025, a new European law will set clear requirements for businesses offering digital services. And no — it’s not just about public institutions or tech giants. SMEs are also affected. Do you run an e-commerce website, a mobile app, or an online service platform? […]
Digital accessibility: Are you compliant with the new law?
Starting at the end of June 2025, a new regulation will come into effect in France regarding the digital accessibility of websites. This law requires companies with more than 10 employees or generating over €2 million in annual revenue to carry out an accessibility audit. In other words, your website must meet legal standards to […]
10 Common Mistakes That Make a Website Inaccessible
Digital accessibility is like a good cup of coffee: everyone should have access to it. Yet, many websites still make mistakes—sometimes big ones. And these digital accessibility errors can literally exclude millions of users. Not ideal, right? So let’s break it down. Here are 10 common web accessibility mistakes you’ll want to avoid if you […]
Web Accessibility: 5 Common Myths That Are Still Holding Companies Back
Digital accessibility is often approached as a “technical” or “secondary” issue.But in reality, it’s a strategic issue, affecting brand image, user experience, overall performance… and legal compliance. Here are 5 preconceived ideas that we still hear too often and why it’s time to move beyond them. Myth #1: “It’s a developer’s job.” False. Accessibility starts […]
GSO (Generative Search Optimization): The future of SEO in the face of AI search engines
Natural search engine optimization (SEO) is undergoing a revolution with the emergence of generative artificial intelligence (AI) tools like ChatGPT, Perplexity, and Mistral. A new optimization strategy is emerging: GSO (Generative Search Optimization). This method aims to position your content directly in AI responses. Here’s how to anticipate this trend and adapt your content strategy. […]
Emotional UX: How Brands Create Bonds Beyond the Screen
In the past, it was enough for a website to “work well” to satisfy users. Today? That’s no longer enough. Users want to feel something. Enter emotional UX (or emotional design). It’s not just about being useful. It touches. It sticks. It makes you smile—or even cry. But how can a brand build an emotional […]
5 Reasons Why Your KPIs May Be Misleading
KPIs are supposed to inform your decisions.But if poorly selected, misinterpreted, or poorly timed, they can actually waste your time, money… and opportunities. Here are the 5 most common pitfalls to absolutely avoid. 1. Late data Many tools display figures that are several hours, or even days old.In 2025, making decisions based on static data […]
What is a good digital dashboard?
And why it changes the way you run your business In a world where data is everywhere, a good digital dashboard is no longer just a visualization tool. It’s a true copilot for your strategy. But you still need to know how to distinguish a good digital dashboard from a useless gadget. Here’s what makes […]
Inclusive Design: 10 Micro-Tweaks That Make a Big Difference for Your Users
When we talk about inclusive design, we often think of big principles. But in reality, it’s often the little details that make all the difference.The ones that turn a “nice” interface into an inclusive user experience—truly designed for everyone, including users with disabilities. So here are 10 micro-UX details that can improve digital accessibility, boost […]
Digital accessibility: a key issue for a more inclusive internet
What is digital accessibility? Digital accessibility refers to a website’s ability to be used and understood by everyone, including people with disabilities.This particularly applies to people with visual, hearing, motor, or cognitive impairments. An accessible website allows everyone to:– Navigate using a keyboard or voice assistance– Understand content, even with a reading disability– Interact with […]