Digital accessibility: a key issue for a more inclusive internet
What is digital accessibility? Digital accessibility refers to a website’s ability to be used and understood by everyone, including people with disabilities.This particularly applies to people with visual, hearing, motor, or cognitive impairments. An accessible website allows everyone to:– Navigate using a keyboard or voice assistance– Understand content, even with a reading disability– Interact with […]
Lead Generation: 7 digital levers to generate more prospects
1. Understanding lead generation in 2025 Lead generation has become one of the essential pillars of any successful B2B marketing strategy. In 2025, as digital competition intensifies, it’s no longer enough to be visible. You have to be strategic. Attract, qualify, and convert prospects. Digital technology today offers a multitude of levers to activate to […]
RGAA: Understanding and applying web accessibility standards
The General Accessibility Improvement Framework (RGAA) is a French standard that aims to ensure that digital services are accessible to all citizens, including those with disabilities. Making a website compliant with the RGAA ensures an optimal user experience for everyone, regardless of physical or cognitive limitations. Why is RGAA essential for your website? Digital accessibility […]
What KPIs should you track for a successful digital strategy?
Ah, KPIs. Those three letters that thrill digital marketing enthusiasts… and give others a headache. Yet, when you truly want to manage an effective digital strategy, they’re simply essential. So you might as well learn to love them. In this article, we explain which indicators to follow, why they are essential and how not to […]
Google introduces groundbreaking AI features in its search engine
Recently, Google AI Announced Major Advancements in Its Search Engine, integrating more artificial intelligence to enhance the user experience. These updates include the introduction of an experimental “AI Mode” and the expansion of “AI Overviews” to a broader audience. AI Mode: A New Way to Search Currently in testing, the experimental “AI Mode” offers a […]
Generative AI: Transforming Content Creation in 2025
Generative AI is revolutionizing the way businesses produce content. By 2025, the technology has become a must-have for digital marketers, offering innovative solutions to generate text, images, and videos in an automated way. This article explores the applications of generative AI in content creation, presents key statistics illustrating its impact, and offers key tools that […]